Raised in music, built for the stage
Sheldon De Souza trained in the St. Michael’s Choir School and Humber College’s junior jazz program, a classical and jazz foundation that still shapes how he directs a show. He carries that lineage forward from his grandfather, Maurice Concessio, a celebrated Indian big-band leader and jazz trombonist.
As former Operations Manager for Encore and General Manager of the Canadian Urban Music Conference, he built the production instincts behind Sheldon Universe — pairing hands-on stage experience with the operational discipline to run a festival, a gala or a broadcast-grade shoot.
- TDOTFEST — Yonge-Dundas Square & Ontario Place
Personally curated and managed the full performance lineup across multiple venues.
- 13 Rules Campaign — Uxbridge Music Festival
Managed complete audiovisual production featuring Juno winners Manic Drive, country artist Leah Daniels, world-champion beatboxer Scott Jackson, and original Toronto Raptors Acie Earl, Tracy Murray & Jimmy King.
- Offset — Oshawa Performance
Coordinated production elements including the LED wall setup.
- Piano performance for Warren Buffett at The Royal Ontario Museum
Performed for “Canada’s Elite” alongside distinguished guests.
Recognized on stage and off
Beyond production, Sheldon performs as Sheldon Universe — songs placed in Roots Clothing stores across North America and Asia, airplay on Flow 93.5, a CBC feature and a TEDx talk.
Recording Artist
Pioneering VR music video “Samba De Souza” and radio single “Poor Boy.”
Shared the Stage
Performed alongside AP Dhillon and legendary rapper Nas.
Upcoming Album
Featuring The Regiment Horns (Justin Timberlake, Adam Blackstone) and arrangements by Brownman Ali.
Community Impact
Music workshops with Blueprint Pathways for Indigenous communities and incarcerated youth; collaborations with Troy Sexton of STOMP.
What the industry says
“...blown away by all that is in this young man. He is definitely one to keep your eyes on.”
“His musicality, consistent involvement in the industry matched with his commitment to grow and learn will sustain a long term career in music.”
“There’s a little bit of Prince and Michael Jackson in “Mine” as Sheldon dives right into his dance side with a euphoric joy.”
“Fantastic! That cat...he’s a visionary. Sheldon is one of the next great pop stars. He can sing, he can dance, he can run a band, he’s musical.”
Not just hired — a creator in his own right
A selection of Sheldon’s self-produced concerts and events. See the full write-up on our Own Productions page.
Unleashed
An original concert experience produced end to end — concept, talent, staging and show.
Aprés Noir
A signature after-dark event blending live music, atmosphere and production design.
Original Concerts
Self-financed and self-produced shows that showcase full creative control.
Working directly with Sheldon
Will Sheldon personally be involved in my event, or just his team?
Sheldon personally leads the creative direction and technical planning on every booking and is typically on-site as producer for the event itself — he is not a name on a website who hands your event off to strangers.
Can Sheldon perform at my event as well as produce it?
Yes, on request — as a trained vocalist, pianist and performer, Sheldon can be booked to perform as part of a production he is also producing, though most clients book him purely as producer and technical director.
Have a producer who’s also a creator in your corner.
Tell me about your event and I'll come back with a plan, a look and a budget — one partner, the whole production.