Festival-grade production, any scale
We produce concerts and festivals from talent buying to load-out — mobile stages, concert-grade rigs and the logistics that make a main stage run on time.
Sheldon has produced TDOTFEST at Ontario Place, One Love Festival, Alkaline and Juno-winning Manic Drive.
Festival and concert production in Toronto and across the GTA means permits, power, site logistics and a mobile stage that goes up on schedule — we run all of it, not just the show on top.
Talent buying is the first, and most misunderstood, part of concert production: negotiating with agents and managers, confirming riders (technical and hospitality requirements), and locking routing and availability months out. From there, production means a mobile stage sized to the site, line-array audio tuned for outdoor throw, video walls and IMAG for a crowd that cannot all see the stage, festival lighting rigged on truss towers, and power distribution — often generator-fed — sized to the whole show, not just the headliner.
Site logistics is where festivals succeed or fail: municipal permits and noise bylaws, crowd-safety and emergency-access planning, weather contingencies for an outdoor event, parking and site maps, and a load-in/load-out schedule that respects the venue and the neighbours. We manage this alongside the creative and technical production, not as an afterthought.
What’s included
- Celebrity & headline act buying
- Mobile stages & structures
- Concert-grade audio, video & lighting
- Activations: inflatables & games
- Site & production management
- Permits, power & logistics
Real productions, real rooms
How to book Concert & Festival Production
Define the event & site
Share the site (or venue), expected crowd size, date and creative goal — festival, single concert, or a hybrid brand activation.
Talent buying
We identify, negotiate and confirm acts against your budget and audience — handling riders, routing and contracts.
Production & permits plan
Mobile stage, audio/video/lighting spec, power distribution, and the municipal permits and safety plan the site requires.
Site build & rehearsal
Load-in, stage build, sound checks and technical rehearsal ahead of doors/gates opening.
Show day & strike
Full production and stage management through the show, then organized load-out and site restoration.
What people ask about Concert & Festival Production
How far ahead do we need to book festival talent?
For headline or celebrity acts, 4-6 months is typical to secure routing and negotiate riders — earlier for in-demand artists or peak festival season.
Do you handle permits and municipal approvals?
Yes — noise bylaws, crowd-safety plans and site permits are part of the production scope for outdoor festivals and concerts.
Can you produce a smaller single-act concert, not just a full festival?
Yes — the same production discipline applies whether it is a full festival lineup or a single headline concert.
Concert & Festival Production FAQ
How do we get started, and how far in advance should we book?
Reach out with your event details and target date. We will have a discovery conversation, then come back with a plan, a creative direction and a budget. For festivals and concerts we recommend booking 3-6 months ahead; corporate and wedding AV can often be arranged faster.
What does festival production include?
Talent buying, mobile stages, concert-grade audio, video and lighting rigs, site and production management, permits, power and full event-day logistics — everything needed to run a festival main stage on time.
Do you produce full concerts, not just corporate events?
Yes. We have produced headline and celebrity concerts, including work with Juno-winning band Manic Drive and artist Alkaline, handling everything from stage design to show-day execution.
Book Concert & Festival Production in Toronto & the GTA
Let's turn your idea into reality.
Tell me about your event and I'll come back with a plan, a look and a budget — one partner, the whole production.