Unleashed
An original concert experience produced end to end — from creative concept and talent booking to staging, lighting and live show.
Aprés Noir
A signature after-dark event that blends live music, atmosphere and full production design into one immersive night.
Original Concerts
Self-financed, self-produced shows that demonstrate complete creative and technical control.
The clearest proof of what he can build for you
Anyone can list services on a website. Sheldon’s own productions — Unleashed, Aprés Noir and a run of original concerts — are self-financed and self-produced from concept through show day, with no client brief to follow and no budget handed to him from someone else. That means every creative and technical decision, from talent booking to stage design to lighting cues, reflects his own standard rather than a client’s minimum requirements.
When you book Sheldon Universe for a corporate gala, wedding or festival, you are getting the same production instincts developed on these original shows — just pointed at your event, your brand and your guest list instead of his own. It is the difference between hiring someone who executes a brief and hiring someone who has proven he can build a show from nothing.
From the studio to the shoot
A look inside the sessions, studios and sets behind Sheldon’s own work — including the 13 Rules campaign and original music videos.
Original productions, answered
Can I attend or book Sheldon for an existing Unleashed or Aprés Noir event?
These are periodically staged original productions — reach out via the contact page and we will let you know about upcoming dates or private booking options.
Does self-producing mean he understands the client side too, not just the technical side?
Yes — financing, marketing and selling an original show gives Sheldon a working understanding of the business side of an event, not just the technical side, which shapes how he advises clients on budget and scope.
Let's turn your idea into reality.
Tell me about your event and I'll come back with a plan, a look and a budget — one partner, the whole production.